MTV Latinoamérica - Premios MTV

Last night was the celebration for the 15th annual Premios MTV for MTV Latinoamérica. The event took place in Gudalajara, Mexico with performances by Katy Perry, Belanova, Tokio Hotel, Metallica, Zoe and Ximena Sarinana.



Unlike other awards shows here in the U.S., Los Premios MTV is broadcasted LIVE to 18 Latin American countries, and the U.S. and Canada. Which makes it one of the largest televised shows targeting the 13-25 Hispanic consumer.

What I found interesting is how each act incorporated a Hispanic custom into their performances. Katy Perry, for instance, opened the show in an elegant Quinceanera dress symbolizing the 15th anniversary for MTV Latinoamérica!



For the first time in it's history, a German "Emo" band (Tokio Hotel) won the best song of the year for "Monsoon". (Mexico has the largest "Emo" scene outside the United States.) This tells a lot about the modern music scene in Latin America and is very valuable information for advertisers.



More to come.