Vans Mexico

Vans, by far, is one of the few American companies that have successfully targeted the young Mexican consumer. Vans are so popular in Mexico that you can even find street vendors selling them at ridiculous prices. Its interesting to note how Vans expanded into Mexico so succesfully.

They are the official sponsors of the X-Games Mexico. By doing so, they are telling the youth that its OK to skate and BMX (activities which are generally frowned upon in Mexico.)



Stores

There are 13 official Vans stores in Mexico. Half of them were built in the last 6 months. Unlike the US, it is rare to see standalone stores for one specific brand. Vans were usually sold by specialty retailers. However, as Mexico becomes more "American", were beginning to see the rise of major shopping malls and plazas. The transition from traditional Mexican shopping to that of American shopping is slowly beginning.

Warped Tour Sponsor

Vans did an excellent job in Branding a Vans Warped Tour Mexico. Very similar to the one in the US, the Vans Warped Tour is a touring music and extreme sports festival.. This year was the inaugural year for the Warped Tour Mexico.


Vans also sponsors a BMX team, a Skateboarding Team, and has a yearly Mexico Tour where the biggest names in skateboarding make their way to the capital and do what they do best, skate.