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March 03, 2009

JD Natasha - Rise and Fall

The story of JD Natasha always seems to amaze me. JD Natasha, an Argentine-Cuban-American was born and raised in Miami. At the age of 16 she landed a 5 album record deal with EMI and was poised to be the next big thing in the states. There was one problem though. Her record producers, after hearing her sing in Spanish, decided that they wanted to market her to the Spanish speaking market. Mexico, specifically, had not yet seen a rocker chick act that was oh so popular in the US at that time (Avril, Pink, etc.) So the record producers decided to release her CD as both an English version and Spanish Version as the same time. This quickly linked her to Latin Artists who had a considerable Spanish fanbase trying to crossover in the English market. Many of these artists were unsuccessful except for Shakira. In reality, JD Natasha was already an American act trying to crossover to the Spanish Market. She was very successful in Mexico and the rest of Latin America, she was even nominated for 3 Grammys for her debut CD.



However, the US market was not as kind and she went unnoticed. After watching her Spanish interviews, it seemed as if she was unhappy in the position she was. First of all, her Spanish was horrible. Second, it seemed as if she was being forced to be someone she wasn't, a Latin Pop Star. Do you know where this is headed? :)



She walked away from her EMI record deal. WHAT? Apparently, she was unhappy and simply walked away from her record deal. That was in 2006. Today she has a new band called, Fancy Me Yet, an Indie Rock band similar to the likes of Paramore and Flyleaf. Check them out.

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