Quicksilver crosses the border.

Quiksilver has announced it will begin to sell and distribute “Quiksilver” and “Roxy” branded products in Mexico.




Quicksilver plans to establish company-owned retail stores in Mexico.

Quiksilver, Inc. believes that the Mexican market, which includes popular high-end surfing and travel destinations is highly attractive and that the “Quiksilver” and “Roxy” brands will resonate well with consumers in this market.

Bernard Mariette, President of Quiksilver Inc commented, “This new venture is a perfect fit for our strategy. [Mexico is] an exciting and potentially meaningful market…This is another important step in the advance of our strategy to become the world’s leader in the outdoor sports lifestyle market. We are excited for the development of this venture and believe it will prove to be quickly successful.”