That's the price of a gallon of gas here in the valley.....
Probably the lowest in the country....
October 24, 2008
October 19, 2008
Premios MTV - Radio
One thing that I particularly found interesting about "Los Premios MTV", is that it was broadcast live not only on television, but on the radio as well. Here in the valley, we are lucky enough to share radio waves with Mexico. To be honest, most of the radio stations in the valley are based in Mexico.
One in particular, Exa FM, partnered with MTV to broadcast the award show. What I also found interesting was that a lot of the "foul language" was not censored. I wonder if the FCC has control over what is broadcast on American airwaves by stations based out of the country. Hmmm...
Anywho, Exa FM broadcast the show LIVE to 9 countries, in its 56 markets (including Texas, Arizona, and California.) I actually listened to the show while driving home from school. I found it pretty neat and convenient.
I leave you with XIMENA XARIÑANA performing with one of my favorite bands... Zoe...
One in particular, Exa FM, partnered with MTV to broadcast the award show. What I also found interesting was that a lot of the "foul language" was not censored. I wonder if the FCC has control over what is broadcast on American airwaves by stations based out of the country. Hmmm...
Anywho, Exa FM broadcast the show LIVE to 9 countries, in its 56 markets (including Texas, Arizona, and California.) I actually listened to the show while driving home from school. I found it pretty neat and convenient.
I leave you with XIMENA XARIÑANA performing with one of my favorite bands... Zoe...
October 17, 2008
MTV Latinoamérica - Premios MTV
Last night was the celebration for the 15th annual Premios MTV for MTV Latinoamérica. The event took place in Gudalajara, Mexico with performances by Katy Perry, Belanova, Tokio Hotel, Metallica, Zoe and Ximena Sarinana.
Unlike other awards shows here in the U.S., Los Premios MTV is broadcasted LIVE to 18 Latin American countries, and the U.S. and Canada. Which makes it one of the largest televised shows targeting the 13-25 Hispanic consumer.
What I found interesting is how each act incorporated a Hispanic custom into their performances. Katy Perry, for instance, opened the show in an elegant Quinceanera dress symbolizing the 15th anniversary for MTV Latinoamérica!
For the first time in it's history, a German "Emo" band (Tokio Hotel) won the best song of the year for "Monsoon". (Mexico has the largest "Emo" scene outside the United States.) This tells a lot about the modern music scene in Latin America and is very valuable information for advertisers.
More to come.
Unlike other awards shows here in the U.S., Los Premios MTV is broadcasted LIVE to 18 Latin American countries, and the U.S. and Canada. Which makes it one of the largest televised shows targeting the 13-25 Hispanic consumer.
What I found interesting is how each act incorporated a Hispanic custom into their performances. Katy Perry, for instance, opened the show in an elegant Quinceanera dress symbolizing the 15th anniversary for MTV Latinoamérica!
For the first time in it's history, a German "Emo" band (Tokio Hotel) won the best song of the year for "Monsoon". (Mexico has the largest "Emo" scene outside the United States.) This tells a lot about the modern music scene in Latin America and is very valuable information for advertisers.
More to come.
October 09, 2008
October 08, 2008
October 07, 2008
October 05, 2008
Interesting Fact
$2 Billion advertising dollars were spent trying to reach the 4 Million people on the island of Puerto Rico.
That is the same amount advertisers spent on the 44 Million people in the US Hispanic Market.
What Gives?
That is the same amount advertisers spent on the 44 Million people in the US Hispanic Market.
What Gives?